Rethinking The Geekery’s Strategy

I started Frank’s Geekery with the mission of spreading excitement and interest about science in a scalable way. I’ve taken a shotgun approach to finding out what works:

  • Video podcasts (vlogs)
  • Audio podcasts
  • Blogs
  • Facebook / Twitter

3 weeks in, there’s enough data to make a call here.

The good news is that social media posts seem to be doing pretty well.

But despite some paid promotions and constantly improving quality, viewership of the weekly video podcasts have been trending down instead of up. Audio podcasts have fared a little better, but are also trending in the wrong direction. I think it’s clear that I should leave podcasting and YouTube to the professionals – there are already several highly successful podcasters and YouTubers promoting science, with audiences of millions. These people have full-time staffs and experienced presenters. Instead of trying augment or compete with them, the right thing to do is support them instead.

I’m already a Patreon supporter of Veritasium and StarTalk, and have contributed not only money but content as well. So, instead of spending hours every week producing podcasts that are struggling to find an audience, the mission of Frank’s Geekery is far better served by using that time to make more money, and donating that money toward the production of more and better content from the people who already have an audience.

For example, Veritasium just released this amazing video on YouTube using equipment that his Patreon supporters funded:

So, the Frank’s Geekery podcasts are coming to an end. Instead, I’ll support the people who have the time, energy, and talent to do a much better job than I could.

However – the blog here shall remain, and I’ll continue to use this as a place to post my own commentary going forward. I’ll continue to post on the Frank’s Geekery Twitter and Facebook accounts, although you’ll see more links to existing articles than original content. Again, the epiphany is this: the most scalable way for me to promote science literacy is by making more money, and helping to fund people who are already promoting science literacy at a large scale. As a self-employed individual, my time really is money – and the money I can make with a few hours of time can fund a bigger impact than I could by using those hours to produce my own content.

Anyhow – a bit of a stream of consciousness there, but I wanted to explain my line of thinking. If the Frank’s Geekery social media channels build up a large enough following, it may make sense to revisit creating podcasts. But for now, the focus will be on helping out the existing evangelizers of science however I can.

Image credit: iStock.com / DimaSobko

2 comments on “Rethinking The Geekery’s Strategy”

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    • Hi – the images on our site are licensed through iStockPhoto.com (Getty Images.) If you’re interested in using them, you’d have to purchase a license of your own through them.

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